About

Who We Are

Great Lakes Profiles, Inc. was founded in 1991 on the belief that an organization’s philosophies are its underpinnings. We believe they are the principles that form its personality and culture. The following is the particular system of principles and beliefs that define Great Lakes Profiles.

Our Mission

We provide simple, flexible, and durable solutions to organizations using world-class assessment products, coaching and consulting methodologies, and training materials.

Our Team Culture

  • Professional.  Committed.  Competent
  • Always learning – continuous improvement – staying in the know
  • Leaning into conflict to find the best ideas
  • Have Fun

Our Social Responsibilities

  • Maintain good relations with the public and the communities in which we serve
  • Support financially those activities designed to improve our communities
  • Give back in professional and community activities/programs
  • Give back to the Human Resource profession

Our Partners

  • Value and respect our employees, customers, suppliers, and strategic partners
  • Provide value and satisfaction to our customers
  • Communicate freely; listen to their goals, and help them succeed
  • Base rewards on performance; give credit for accomplishments

Our Business

  • Be driven by a long-range plan
  • Listen, assess, and offer specialized solutions
  • Provide value and satisfaction to our customers
  • Deliver results and exceed customer expectations
  • Give, give, give in order to get
  • Invest in the future and adapt to current business trends
  • Continuously improve; use only the most technologically advanced, reliable, and validated assessment instruments